The platform is rolling out a new feature that enables them to lessen the amount of AI-made media appearing in their timelines. This move comes as the platform disclosed that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread rollout. This shift aligns with a surge in AI content, fueled by recent content generation software.
AI Proliferation Online
Studies have shown that nearly 10% of the fastest-growing content creators on a competing service only show content made by AI. A large amount of this output is classified as low-quality AI content, a label for substandard, mass-produced content that is often illogical or dreamlike.
Our research shows that a lot of users enjoy content produced via AI tools, ranging from digital art to educational videos, and we intend to give people the power to increase or decrease of that, based on their own choices,” said a platform representative.
Volume and Proportions
The platform shared that there are presently 1.3 billion videos on its network tagged as made with AI. Collectively, over 100 m pieces of content are uploaded to the platform daily, making AI content a limited portion of its overall inventory.
How to Adjust Settings
Viewers will be able to limit or boost the volume of AI-generated videos they view by using the content preference feature in the application and selecting “AI-generated content”. Other topics that can already be adjusted under the filter include news, clothing, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules oblige users to identify convincing AI-generated content, and it forbids dangerous fake videos of celebrities or critical incidents. Any realistic AI-generated clip that is without a tag can be removed under its terms of service.
Furthermore, the service will henceforth add an AI-generated tag to content made using its built-in AI features, or detected by an industry-wide initiative for spotting content made by AI. This action is designed to stop users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is furthermore establishing a $2m educational fund for professionals and organizations to create learning resources about responsible artificial intelligence. This initiative will support non-profit groups focused on educating computer science.
Moderation Strategy
The video-sharing app has supported its safety measures, during discussion over plans to lay off numerous content moderators in the United Kingdom. The company is set to cut a significant number of roles in its user protection team in its British office, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but AI can protect employees by removing the most harmful content prior to it has to be seen by staff. TikTok reported a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to intervention by its automated systems.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is proving valuable process content quickly.”
